E. & J. Gallo Consumer Insights

Who buys E. & J. Gallo? E. & J. Gallo consumers are generally higher income, African American, and senior age. E. & J. Gallo consumers are more likely to purchase E. & J. Gallo during larger pantry stocking trips. Brands such as Bud Light, Fresh Selections, and Oroweat also tend to be purchased in the same trip. Sample consumer insights data below.

E. & J. Gallo Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.16
% of Basket $ (median)
20.3%
Total Basket $ (median)
$35.20

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

E. & J. Gallo Consumer Demographics

demographic
index
Female
100
Male
104
<24
80
25-34
100
35-44
92
45-54
103
55-64
119
65+
162
African American
118
Asian
58
Caucasian
106
Hispanic
82
demographic
index
Has Kids
90
No Kids
122
- $20k
66
$20k-40k
85
$40k-60k
98
$60k-80k
99
$80k-100k
108
$100k-125k
128
$125k +
111
No College
74
College
102
Adv. Degree
122

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E. & J. Gallo Basket Affinity & Size

brand
basket affinity
Bud Light 11.1x
Fresh Selections 10.1x
Oroweat 7.5x
Nabisco 7.5x
basket size
index
Urgent Need (1-2 Items)
61
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
197

Where is E. & J. Gallo Purchased?

channels
index
Beauty
3
Club
28
Dollar
48
Drug
111
Food
160
Gas & Convenience
106
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.9x
Red Bull 1.8x
Oroweat 1.6x
Nabisco Triscuit 1.5x

How Did They Pay?

method
index
Cash
106
Credit
112
Debit
97
Food Stamps
29

When is E. & J. Gallo Purchased?

day of week
Sun
11.7%
Mon
10.5%
Tue
12.2%
Wed
12.9%
Thu
13.3%
Fri
19.0%
Sat
20.3%
time of day
Morning
9.8%
Noon
13.1%
Afternoon
37.3%
Evening
33.9%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do E. & J. Gallo consumers purchase?

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Why do E. & J. Gallo consumers try new brands?

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Where do E. & J. Gallo consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the E. & J. Gallo Target Market

Arrow and target

Who actually buys E. & J. Gallo? Do these consumers match the intended target market of E. & J. Gallo?

Thought bubble

What motivates the target market to purchase E. & J. Gallo?

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What other target market should E. & J. Gallo look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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