Eagle Brand Consumer Insights

Who buys Eagle Brand? Eagle Brand consumers are generally higher income, Asian, and senior age. Eagle Brand consumers are more likely to purchase Eagle Brand during larger pantry stocking trips. Brands such as Cool Whip, Nestle, and Domino also tend to be purchased in the same trip. Sample consumer insights data below.

Eagle Brand Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.49
% of Basket $ (median)
4.3%
Total Basket $ (median)
$57.63

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Eagle Brand Consumer Demographics

demographic
index
Female
101
Male
89
<24
100
25-34
80
35-44
95
45-54
114
55-64
134
65+
163
African American
110
Asian
149
Caucasian
98
Hispanic
78
demographic
index
Has Kids
93
No Kids
115
- $20k
86
$20k-40k
84
$40k-60k
98
$60k-80k
99
$80k-100k
98
$100k-125k
126
$125k +
112
No College
91
College
100
Adv. Degree
113

Understand Eagle Brand Consumer Behavior

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Eagle Brand Basket Affinity & Size

brand
basket affinity
Cool Whip 18.9x
Nestle 8.1x
Domino 8.0x
Jello 7.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
461

Where is Eagle Brand Purchased?

channels
index
Club
13
Dollar
113
Drug
38
Food
114
Gas & Convenience
3
Mass
121
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.5x
Yoplait Light 1.4x
Duncan Hines 1.4x
Cool Whip 1.4x

How Did They Pay?

method
index
Cash
113
Credit
101
Debit
96
Food Stamps
81

When is Eagle Brand Purchased?

day of week
Sun
15.3%
Mon
11.9%
Tue
12.8%
Wed
12.8%
Thu
12.3%
Fri
16.0%
Sat
18.9%
time of day
Morning
14.8%
Noon
16.6%
Afternoon
37.2%
Evening
24.2%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Eagle Brand consumers purchase?

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Why do Eagle Brand consumers try new brands?

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Where do Eagle Brand consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Eagle Brand Target Market

Arrow and target

Who actually buys Eagle Brand? Do these consumers match the intended target market of Eagle Brand?

Thought bubble

What motivates the target market to purchase Eagle Brand?

magnifying glass

What other target market should Eagle Brand look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us