Earth Balance Consumer Insights
Who buys Earth Balance? Earth Balance consumers are generally very high income, Caucasian, and older age. Earth Balance consumers are more likely to purchase Earth Balance during larger pantry stocking trips. Brands such as Almond Breeze, Silk, and Horizon Organic also tend to be purchased in the same trip. Sample consumer insights data below.
Earth Balance Basket Penetration
The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data
Data shown is from 2014-2015. Contact us for real-time data.
Get Better Data
Contact our sales team for real-time data and deeper insights, including:
- Omnichannel data (online & offline)
- Real-time consumer and shopper insights
- Behavioral data
- Attitudinal surveys
- Recent demographic data
| Female |
97
|
| Male |
125
|
| <24 |
109
|
| 25-34 |
101
|
| 35-44 |
101
|
| 45-54 |
85
|
| 55-64 |
123
|
| 65+ |
110
|
| African American |
73
|
| Asian |
82
|
| Caucasian |
104
|
| Hispanic |
83
|
| Has Kids |
91
|
| No Kids |
119
|
| - $20k |
86
|
| $20k-40k |
83
|
| $40k-60k |
89
|
| $60k-80k |
90
|
| $80k-100k |
96
|
| $100k-125k |
111
|
| $125k + |
160
|
| No College |
55
|
| College |
104
|
| Adv. Degree |
134
|
Understand Earth Balance Consumer Behavior
Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers
| Almond Breeze | 15.6x |
| Silk | 11.9x |
| Horizon Organic | 9.9x |
| Snyders Of Hanover | 8.4x |
| Urgent Need (1-2 Items) |
8
|
| Express Lane (3-10 Items) |
47
|
| Fill Up (11-20 Items) |
167
|
| Pantry Stocking (21+ Items) |
418
|
| Club |
0
|
| Dollar |
18
|
| Drug |
11
|
| Food |
217
|
| Gas & Convenience |
17
|
| Mass |
56
|
| Almond Breeze | 2.0x |
| Horizon Organic | 1.8x |
| Smart Balance | 1.7x |
| Sabra | 1.6x |
Data shown is from 2014-2015. Contact us for real-time data.
Get Better Data
Contact our sales team for real-time data and deeper insights.
Real-time purchase and demographic data
What other brands do Earth Balance consumers purchase?
Why do Earth Balance consumers try new brands?
Where do Earth Balance consumers prefer to shop?
Clients
Data Highlights
Daily, Not Quarterly
Rapid consumer and shopper insights.
1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.
The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.
Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.
Research the Earth Balance Target Market
Who actually buys Earth Balance? Do these consumers match the intended target market of Earth Balance?
What motivates the target market to purchase Earth Balance?
What other target market should Earth Balance look at?
Which other brands have a similar target market?
