Earth's Best Consumer Insights

Who buys Earth's Best? Earth's Best consumers are generally very high income, Asian, and young adult age. Earth's Best consumers are more likely to purchase Earth's Best during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Horizon Organic also tend to be purchased in the same trip. Sample consumer insights data below.

Earth's Best Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.75
% of Basket $ (median)
5.7%
Total Basket $ (median)
$65.45

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Earth's Best Consumer Demographics

demographic
index
Female
100
Male
101
<24
51
25-34
153
35-44
120
45-54
29
55-64
33
65+
66
African American
52
Asian
145
Caucasian
95
Hispanic
117
demographic
index
Has Kids
124
No Kids
46
- $20k
80
$20k-40k
84
$40k-60k
85
$60k-80k
116
$80k-100k
103
$100k-125k
113
$125k +
119
No College
46
College
99
Adv. Degree
168

Understand Earth's Best Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Earth's Best Basket Affinity & Size

brand
basket affinity
Gerber 35.0x
Gerber Graduates 30.2x
Horizon Organic 16.7x
Archer Farms 11.0x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
443

Where is Earth's Best Purchased?

channels
index
Club
0
Dollar
17
Drug
1
Food
152
Gas & Convenience
10
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.7x
Horizon Organic 2.2x
Gerber 2.1x
Fresh Selections 1.9x

How Did They Pay?

method
index
Cash
42
Credit
106
Debit
104
Food Stamps
220

When is Earth's Best Purchased?

day of week
Sun
16.1%
Mon
15.5%
Tue
13.6%
Wed
13.5%
Thu
11.8%
Fri
14.9%
Sat
14.7%
time of day
Morning
16.4%
Noon
16.9%
Afternoon
33.1%
Evening
27.9%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Earth's Best consumers purchase?

check mark

Why do Earth's Best consumers try new brands?

check mark

Where do Earth's Best consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Earth's Best Target Market

Arrow and target

Who actually buys Earth's Best? Do these consumers match the intended target market of Earth's Best?

Thought bubble

What motivates the target market to purchase Earth's Best?

magnifying glass

What other target market should Earth's Best look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us