Earth's Best Organic Consumer Insights

Who buys Earth's Best Organic? Earth's Best Organic consumers are generally higher income, Asian, and young adult age. Earth's Best Organic consumers are more likely to purchase Earth's Best Organic during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Horizon Organic also tend to be purchased in the same trip. Sample consumer insights data below.

Earth's Best Organic Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.0%
Total Basket $ (median)
$60.30

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Earth's Best Organic Consumer Demographics

demographic
index
Female
98
Male
116
<24
62
25-34
170
35-44
113
45-54
24
55-64
31
65+
26
African American
47
Asian
150
Caucasian
98
Hispanic
101
demographic
index
Has Kids
127
No Kids
40
- $20k
62
$20k-40k
70
$40k-60k
84
$60k-80k
108
$80k-100k
125
$100k-125k
134
$125k +
119
No College
51
College
99
Adv. Degree
164

Understand Earth's Best Organic Consumer Behavior

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Earth's Best Organic Basket Affinity & Size

brand
basket affinity
Gerber Graduates 55.9x
Gerber 35.3x
Horizon Organic 12.3x
Archer Farms 11.3x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
442

Where is Earth's Best Organic Purchased?

channels
index
Club
9
Dollar
6
Drug
5
Food
62
Gas & Convenience
1
Mass
170
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.3x
Gerber 2.3x
Huggies 2.0x
Horizon Organic 1.9x

How Did They Pay?

method
index
Cash
49
Credit
90
Debit
127
Food Stamps
138

When is Earth's Best Organic Purchased?

day of week
Sun
16.7%
Mon
13.4%
Tue
12.7%
Wed
11.9%
Thu
12.7%
Fri
15.0%
Sat
17.5%
time of day
Morning
14.6%
Noon
18.3%
Afternoon
32.9%
Evening
28.2%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Earth's Best Organic consumers purchase?

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Why do Earth's Best Organic consumers try new brands?

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Where do Earth's Best Organic consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Earth's Best Organic Target Market

Arrow and target

Who actually buys Earth's Best Organic? Do these consumers match the intended target market of Earth's Best Organic?

Thought bubble

What motivates the target market to purchase Earth's Best Organic?

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What other target market should Earth's Best Organic look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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