Survey Easy Bake Consumers

Accelerate your consumer research by segmenting and surveying Easy Bake consumers in our panel of over 300,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Easy Bake by using their receipt data, then surveyed these panelists to understand why they purchase Easy Bake.

Easy Bake Impulse Purchases

Did you decide to purchase Easy Bake while at the store?

Yes

21%

See survey data about other brands these panelists purchase:

Retailer Affinity
Crayola 30.1x
Lindt 9.0x
Skittles 8.5x
Archer Farms 7.2x

Easy Bake Brand Loyalty

If the Easy Bake item was out of stock, what would you have done?
28% Avg: 28%
Purchased another brand
6% Avg: 31%

Gone to another store to purchase it

11% Avg: 19%

Waited until my next trip to the same store

53% Avg: 21%

Bought a similar Easy Bake item

Easy Bake Consumer Rating

Rating:

8.6

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Easy Bake.
Learn More

Easy Bake Consumer Reviews

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Decided while at store. I think my child will really enjoy this gift

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Good product. Brings back good memories.

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The product is fine I don't like the easy bake oven in general but my daughter does so that is why I bought the food

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Easy Bake Brand Associations

fun
kids
easy
kid
childhood
quality
friendly
bake
daughter
great
oven
memories
christmas
girls
awesome
cute
cool
gift
love
likes
dependable
happy
brand
child
known
reliable
easyfun
well
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Easy Bake consumers.

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Over 50% response rate

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300,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

300,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Easy Bake purchase. Collect data while the Easy Bake purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Easy Bake consumers stop purchasing Easy Bake items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Easy Bake Panelists, Surveys, Data and Research

InfoScout has over 300,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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