We targeted panelists who purchase Easy-Off by using their receipt data, then surveyed these panelists to understand why they purchase Easy-Off.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Easy-Off item
I really like this product and I think it works great
Always leaves the oven clean with less odor and easy clean up
This product does what it says it will do! Gets off stuck on grease & grime with ease. Furthermore, it is very low odor. Tolerable to the senses- even pleasant. All claims are true. I love it & will never use another oven cleaner.
We have America’s largest, and most representative consumers panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Easy-Off purchase. Collect data while the Easy-Off purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Easy-Off consumers stop purchasing Easy-Off items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 300,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.