We targeted panelists who purchase Eight O'Clock by using their receipt data, then surveyed these panelists to understand why they purchase Eight O'Clock.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Eight O'Clock item
For years, we've only bought this coffee in whole beam form. Awesome.
I have had this coffee before and enjoyed it. It seemed slightly bitter this time. Not sure why but I have a new coffee maker so it might be that?
Just as good as the more expensive brands
We have America’s largest, and most representative consumers panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Eight O'Clock purchase. Collect data while the Eight O'Clock purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Eight O'Clock consumers stop purchasing Eight O'Clock items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 300,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.