Elmhurst Dairy Consumer Insights

Who buys Elmhurst Dairy? Elmhurst Dairy consumers are generally very low income, Asian, and adolescent age. Elmhurst Dairy consumers are more likely to purchase Elmhurst Dairy during small to mid sized trips. Brands such as Entenmann's, Goya, and Tropicana also tend to be purchased in the same trip. Sample consumer insights data below.

Elmhurst Dairy Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.38
% of Basket $ (median)
27.2%
Total Basket $ (median)
$12.44

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Elmhurst Dairy Consumer Demographics

demographic
index
Female
88
Male
220
<24
156
25-34
94
35-44
126
45-54
59
55-64
74
65+
91
African American
241
Asian
337
Caucasian
53
Hispanic
201
demographic
index
Has Kids
103
No Kids
93
- $20k
144
$20k-40k
116
$40k-60k
77
$60k-80k
100
$80k-100k
96
$100k-125k
112
$125k +
78
No College
114
College
90
Adv. Degree
135

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Elmhurst Dairy Basket Affinity & Size

brand
basket affinity
Entenmann's 29.2x
Goya 17.3x
Tropicana 15.1x
Utz 14.9x
basket size
index
Urgent Need (1-2 Items)
102
Express Lane (3-10 Items)
115
Fill Up (11-20 Items)
86
Pantry Stocking (21+ Items)
62

Where is Elmhurst Dairy Purchased?

channels
index
Dollar
242
Drug
886
Food
107
Gas & Convenience
15
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 2.7x
Entenmann's 2.5x
Tropicana 2.2x
Marlboro Gold Pack 2.2x

How Did They Pay?

method
index
Cash
319
Credit
50
Debit
18
Food Stamps
267

When is Elmhurst Dairy Purchased?

day of week
Sun
15.5%
Mon
14.7%
Tue
12.9%
Wed
14.1%
Thu
15.6%
Fri
13.9%
Sat
13.3%
time of day
Morning
14.4%
Noon
13.2%
Afternoon
24.5%
Evening
38.1%
Late
9.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Elmhurst Dairy consumers purchase?

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Why do Elmhurst Dairy consumers try new brands?

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Where do Elmhurst Dairy consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Elmhurst Dairy Target Market

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Who actually buys Elmhurst Dairy? Do these consumers match the intended target market of Elmhurst Dairy?

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What motivates the target market to purchase Elmhurst Dairy?

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What other target market should Elmhurst Dairy look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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