Emergen-C Consumer Insights

Who buys Emergen-C? Emergen-C consumers are generally slightly lower income, Asian, and young adult age. Emergen-C consumers are more likely to purchase Emergen-C during larger pantry stocking trips. Brands such as Archer Farms, Puffs, and Neutrogena also tend to be purchased in the same trip. Sample consumer insights data below.

Emergen-C Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.99
% of Basket $ (median)
19.0%
Total Basket $ (median)
$47.21

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Emergen-C Consumer Demographics

demographic
index
Female
98
Male
124
<24
112
25-34
114
35-44
98
45-54
97
55-64
71
65+
84
African American
99
Asian
172
Caucasian
87
Hispanic
130
demographic
index
Has Kids
91
No Kids
119
- $20k
98
$20k-40k
101
$40k-60k
106
$60k-80k
94
$80k-100k
105
$100k-125k
90
$125k +
104
No College
74
College
105
Adv. Degree
106

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Emergen-C Basket Affinity & Size

brand
basket affinity
Archer Farms 7.4x
Puffs 6.2x
Neutrogena 6.2x
Kleenex 6.1x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
220

Where is Emergen-C Purchased?

channels
index
Beauty
6
Club
87
Dollar
55
Drug
299
Food
57
Gas & Convenience
5
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.4x
Monster Energy 1.4x
Oroweat 1.4x
Bolthouse Farms 1.4x

How Did They Pay?

method
index
Cash
94
Credit
103
Debit
106
Food Stamps
33

When is Emergen-C Purchased?

day of week
Sun
15.2%
Mon
14.2%
Tue
13.9%
Wed
13.1%
Thu
12.9%
Fri
13.7%
Sat
17.0%
time of day
Morning
17.2%
Noon
16.6%
Afternoon
32.5%
Evening
27.0%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Emergen-C consumers purchase?

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Why do Emergen-C consumers try new brands?

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Where do Emergen-C consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Emergen-C Target Market

Arrow and target

Who actually buys Emergen-C? Do these consumers match the intended target market of Emergen-C?

Thought bubble

What motivates the target market to purchase Emergen-C?

magnifying glass

What other target market should Emergen-C look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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