Entenmann's Consumer Insights

Who buys Entenmann's? Entenmann's consumers are generally very high income, Caucasian, and lower middle age. Entenmann's consumers are more likely to purchase Entenmann's during larger pantry stocking trips. Brands such as Perdue, YoCrunch, and Dannon Danimals also tend to be purchased in the same trip. Sample consumer insights data below.

Entenmann's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.49
% of Basket $ (median)
7.4%
Total Basket $ (median)
$60.44

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Entenmann's Consumer Demographics

demographic
index
Female
101
Male
86
<24
59
25-34
74
35-44
120
45-54
109
55-64
84
65+
94
African American
84
Asian
50
Caucasian
108
Hispanic
94
demographic
index
Has Kids
115
No Kids
65
- $20k
72
$20k-40k
79
$40k-60k
84
$60k-80k
95
$80k-100k
112
$100k-125k
127
$125k +
142
No College
95
College
99
Adv. Degree
111

Understand Entenmann's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Entenmann's Basket Affinity & Size

brand
basket affinity
Perdue 6.9x
YoCrunch 5.0x
Dannon Danimals 5.0x
Pop-Tarts 4.5x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
399

Where is Entenmann's Purchased?

channels
index
Beauty
6
Club
35
Dollar
8
Drug
29
Food
193
Gas & Convenience
63
Mass
62
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.7x
Utz 1.6x
YoCrunch 1.6x
Goya 1.5x

How Did They Pay?

method
index
Cash
106
Credit
103
Debit
92
Food Stamps
124

When is Entenmann's Purchased?

day of week
Sun
18.9%
Mon
12.8%
Tue
12.1%
Wed
12.1%
Thu
12.3%
Fri
14.8%
Sat
16.9%
time of day
Morning
16.6%
Noon
16.4%
Afternoon
33.0%
Evening
27.8%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Entenmann's consumers purchase?

check mark

Why do Entenmann's consumers try new brands?

check mark

Where do Entenmann's consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Entenmann's Target Market

Arrow and target

Who actually buys Entenmann's? Do these consumers match the intended target market of Entenmann's?

Thought bubble

What motivates the target market to purchase Entenmann's?

magnifying glass

What other target market should Entenmann's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us