Survey Entenmann's Consumers

Accelerate your consumer research by segmenting and surveying Entenmann's consumers in our panel of over 300,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Entenmann's by using their receipt data, then surveyed these panelists to understand why they purchase Entenmann's.

Entenmann's Impulse Purchases

Did you decide to purchase Entenmann's while at the store?

Yes

48%

See survey data about other brands these panelists purchase:

Retailer Affinity
Perdue 6.9x
YoCrunch 5.0x
Dannon Danimals 5.0x
Pop-Tarts 4.5x

Entenmann's Brand Loyalty

If the Entenmann's item was out of stock, what would you have done?
39% Avg: 28%
Purchased another brand
19% Avg: 31%

Gone to another store to purchase it

21% Avg: 19%

Waited until my next trip to the same store

19% Avg: 21%

Bought a similar Entenmann's item

Entenmann's Consumer Rating

Rating:

8.8

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Entenmann's.
Learn More

Entenmann's Consumer Reviews

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My kids love Little Bites!

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nicely packaged and sanitary for putting onto a dessert buffet

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Delicious product wide variety of options.

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Entenmann's Brand Associations

yummy
delicious
snack
taste
great
quality
tasty
kids
love
fresh
freshness
cake
convenient
easy
like
soft
family
sweet
buy
brand
these
am
breakfast
kid
traditional
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Entenmann's consumers.

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Over 50% response rate

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300,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

300,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Entenmann's purchase. Collect data while the Entenmann's purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Entenmann's consumers stop purchasing Entenmann's items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Entenmann's Panelists, Surveys, Data and Research

InfoScout has over 300,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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