Entenmanns Popems Consumer Insights

Who buys Entenmanns Popems? Entenmanns Popems consumers are generally very high income, Caucasian, and upper middle age. Entenmanns Popems consumers are more likely to purchase Entenmanns Popems during larger pantry stocking trips. Brands such as YoCrunch, Perdue, and Dannon Danimals also tend to be purchased in the same trip. Sample consumer insights data below.

Entenmanns Popems Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.59
% of Basket $ (median)
5.0%
Total Basket $ (median)
$71.13

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Entenmanns Popems Consumer Demographics

demographic
index
Female
103
Male
68
<24
69
25-34
61
35-44
121
45-54
123
55-64
85
65+
79
African American
47
Asian
49
Caucasian
111
Hispanic
88
demographic
index
Has Kids
116
No Kids
63
- $20k
69
$20k-40k
65
$40k-60k
69
$60k-80k
82
$80k-100k
105
$100k-125k
144
$125k +
198
No College
85
College
99
Adv. Degree
124

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Entenmanns Popems Basket Affinity & Size

brand
basket affinity
YoCrunch 7.5x
Perdue 6.5x
Dannon Danimals 5.7x
Capri Sun 5.2x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
441

Where is Entenmanns Popems Purchased?

channels
index
Club
1
Dollar
4
Drug
40
Food
187
Gas & Convenience
78
Mass
72
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 2.0x
Perdue 1.9x
Utz 1.9x
YoCrunch 1.9x

How Did They Pay?

method
index
Cash
127
Credit
96
Debit
92
Food Stamps
91

When is Entenmanns Popems Purchased?

day of week
Sun
17.5%
Mon
11.3%
Tue
13.8%
Wed
11.7%
Thu
12.8%
Fri
15.5%
Sat
17.4%
time of day
Morning
19.8%
Noon
15.0%
Afternoon
33.3%
Evening
26.0%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Entenmanns Popems consumers purchase?

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Why do Entenmanns Popems consumers try new brands?

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Where do Entenmanns Popems consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Entenmanns Popems Target Market

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Who actually buys Entenmanns Popems? Do these consumers match the intended target market of Entenmanns Popems?

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What motivates the target market to purchase Entenmanns Popems?

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What other target market should Entenmanns Popems look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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