Essie Consumer Insights

Who buys Essie? Essie consumers are generally very high income, Asian, and adolescent age. Essie consumers are more likely to purchase Essie during larger pantry stocking trips. Brands such as Neutrogena, CoverGirl, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Essie Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.50
% of Basket $ (median)
21.8%
Total Basket $ (median)
$38.96

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Essie Consumer Demographics

demographic
index
Female
104
Male
61
<24
198
25-34
116
35-44
94
45-54
92
55-64
68
65+
74
African American
86
Asian
119
Caucasian
99
Hispanic
98
demographic
index
Has Kids
91
No Kids
120
- $20k
95
$20k-40k
84
$40k-60k
77
$60k-80k
92
$80k-100k
97
$100k-125k
111
$125k +
168
No College
50
College
107
Adv. Degree
127

Understand Essie Consumer Behavior

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Essie Basket Affinity & Size

brand
basket affinity
Neutrogena 15.0x
CoverGirl 14.8x
Archer Farms 14.0x
Secret 10.0x
basket size
index
Urgent Need (1-2 Items)
45
Express Lane (3-10 Items)
112
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
155

Where is Essie Purchased?

channels
index
Beauty
2548
Club
0
Drug
598
Food
15
Gas & Convenience
0
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Archer Farms 1.5x
Neutrogena 1.5x
Eggland's Best 1.4x

How Did They Pay?

method
index
Cash
102
Credit
109
Debit
102
Food Stamps
12

When is Essie Purchased?

day of week
Sun
14.8%
Mon
12.4%
Tue
12.5%
Wed
12.5%
Thu
12.3%
Fri
17.5%
Sat
18.1%
time of day
Morning
13.9%
Noon
15.5%
Afternoon
36.5%
Evening
27.5%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Essie consumers purchase?

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Why do Essie consumers try new brands?

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Where do Essie consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Essie Target Market

Arrow and target

Who actually buys Essie? Do these consumers match the intended target market of Essie?

Thought bubble

What motivates the target market to purchase Essie?

magnifying glass

What other target market should Essie look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us