Estee Lauder Consumer Insights

Who buys Estee Lauder? Estee Lauder consumers are generally very high income, Asian, and senior age. Estee Lauder consumers are more likely to purchase Estee Lauder during larger pantry stocking trips. Brands such as Libby's, Sunny Meadow, and Hunt's Snack Pack also tend to be purchased in the same trip. Sample consumer insights data below.

Estee Lauder Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.97
% of Basket $ (median)
4.4%
Total Basket $ (median)
$44.33

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Estee Lauder Consumer Demographics

demographic
index
Female
99
Male
105
<24
94
25-34
89
35-44
102
45-54
92
55-64
99
65+
254
African American
79
Asian
358
Caucasian
69
Hispanic
131
demographic
index
Has Kids
88
No Kids
128
- $20k
81
$20k-40k
82
$40k-60k
105
$60k-80k
96
$80k-100k
97
$100k-125k
112
$125k +
126
No College
80
College
106
Adv. Degree
94

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Estee Lauder Basket Affinity & Size

brand
basket affinity
Libby's 8.2x
Sunny Meadow 7.4x
Hunt's Snack Pack 7.2x
Vlasic 6.9x
basket size
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
111
Pantry Stocking (21+ Items)
355

Where is Estee Lauder Purchased?

channels
index
Beauty
6348
Club
52
Dollar
20
Drug
14
Food
33
Gas & Convenience
561
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.7x
Marlboro 1.7x
Hawaiian Punch 1.6x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
70
Credit
190
Debit
32
Food Stamps
33

When is Estee Lauder Purchased?

day of week
Sun
15.8%
Mon
12.1%
Tue
11.8%
Wed
9.9%
Thu
11.1%
Fri
18.2%
Sat
21.1%
time of day
Morning
10.4%
Noon
22.8%
Afternoon
41.7%
Evening
20.9%
Late
4.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Estee Lauder consumers purchase?

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Why do Estee Lauder consumers try new brands?

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Where do Estee Lauder consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Estee Lauder Target Market

Arrow and target

Who actually buys Estee Lauder? Do these consumers match the intended target market of Estee Lauder?

Thought bubble

What motivates the target market to purchase Estee Lauder?

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What other target market should Estee Lauder look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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