Evian Consumer Insights

Who buys Evian? Evian consumers are generally very low income, Hispanic, and adolescent age. Evian consumers are more likely to purchase Evian during larger pantry stocking trips. Brands such as Perdue, Aquafina, and Almond Breeze also tend to be purchased in the same trip. Sample consumer insights data below.

Evian Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
16.8%
Total Basket $ (median)
$17.80

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Evian Consumer Demographics

demographic
index
Female
84
Male
253
<24
139
25-34
132
35-44
89
45-54
102
55-64
47
65+
40
African American
118
Asian
141
Caucasian
91
Hispanic
143
demographic
index
Has Kids
83
No Kids
138
- $20k
143
$20k-40k
88
$40k-60k
98
$60k-80k
68
$80k-100k
139
$100k-125k
78
$125k +
120
No College
91
College
107
Adv. Degree
75

Understand Evian Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Evian Basket Affinity & Size

brand
basket affinity
Perdue 10.0x
Aquafina 7.4x
Almond Breeze 6.9x
Pop-Tarts 6.6x
basket size
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
108
Fill Up (11-20 Items)
110
Pantry Stocking (21+ Items)
179

Where is Evian Purchased?

channels
index
Beauty
489
Club
12
Dollar
5
Drug
361
Food
150
Gas & Convenience
397
Mass
37
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.8x
Marlboro 1.8x
Gold Peak 1.6x
Boars Head 1.6x

How Did They Pay?

method
index
Cash
160
Credit
86
Debit
88
Food Stamps
71

When is Evian Purchased?

day of week
Sun
13.3%
Mon
14.9%
Tue
12.9%
Wed
10.8%
Thu
11.5%
Fri
21.8%
Sat
14.7%
time of day
Morning
18.9%
Noon
22.9%
Afternoon
27.1%
Evening
21.9%
Late
9.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Evian consumers purchase?

check mark

Why do Evian consumers try new brands?

check mark

Where do Evian consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Evian Target Market

Arrow and target

Who actually buys Evian? Do these consumers match the intended target market of Evian?

Thought bubble

What motivates the target market to purchase Evian?

magnifying glass

What other target market should Evian look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us