Evriholder Consumer Insights

Who buys Evriholder? Evriholder consumers are generally lower income, Hispanic, and adolescent age. Evriholder consumers are more likely to purchase Evriholder during larger pantry stocking trips. Brands such as Febreze, Oral-B, and Hefty also tend to be purchased in the same trip. Sample consumer insights data below.

Evriholder Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.97
% of Basket $ (median)
3.6%
Total Basket $ (median)
$55.05

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Evriholder Consumer Demographics

demographic
index
Female
102
Male
83
<24
143
25-34
112
35-44
91
45-54
94
55-64
107
65+
87
African American
112
Asian
94
Caucasian
97
Hispanic
124
demographic
index
Has Kids
95
No Kids
112
- $20k
123
$20k-40k
125
$40k-60k
102
$60k-80k
93
$80k-100k
91
$100k-125k
85
$125k +
81
No College
110
College
101
Adv. Degree
85

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Evriholder Basket Affinity & Size

brand
basket affinity
Febreze 5.9x
Oral-B 5.9x
Hefty 5.4x
Gerber Graduates 5.3x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
364

Where is Evriholder Purchased?

channels
index
Dollar
45
Drug
10
Food
10
Mass
209
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Farmers Market 1.4x
Gerber Graduates 1.4x
Sunbeam 1.4x

How Did They Pay?

method
index
Cash
100
Credit
97
Debit
109
Food Stamps
75

When is Evriholder Purchased?

day of week
Sun
16.9%
Mon
12.1%
Tue
11.7%
Wed
11.2%
Thu
11.5%
Fri
16.0%
Sat
20.5%
time of day
Morning
12.9%
Noon
15.4%
Afternoon
35.0%
Evening
25.6%
Late
11.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Evriholder consumers purchase?

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Why do Evriholder consumers try new brands?

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Where do Evriholder consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Evriholder Target Market

Arrow and target

Who actually buys Evriholder? Do these consumers match the intended target market of Evriholder?

Thought bubble

What motivates the target market to purchase Evriholder?

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What other target market should Evriholder look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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