Wrigley's Extra Consumer Insights

Who buys Wrigley's Extra? Wrigley's Extra consumers are generally slightly higher income, African American, and senior age. Wrigley's Extra consumers are more likely to purchase Wrigley's Extra during larger pantry stocking trips. Brands such as Orbit, Trident, and Twizzlers also tend to be purchased in the same trip. Sample consumer insights data below.

Wrigley's Extra Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.29
% of Basket $ (median)
4.8%
Total Basket $ (median)
$26.64

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Wrigley's Extra Consumer Demographics

demographic
index
Female
100
Male
100
<24
99
25-34
77
35-44
105
45-54
118
55-64
106
65+
118
African American
116
Asian
76
Caucasian
103
Hispanic
89
demographic
index
Has Kids
103
No Kids
94
- $20k
82
$20k-40k
91
$40k-60k
93
$60k-80k
104
$80k-100k
113
$100k-125k
107
$125k +
107
No College
106
College
97
Adv. Degree
105

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Wrigley's Extra Basket Affinity & Size

brand
basket affinity
Orbit 5.6x
Trident 5.4x
Twizzlers 4.0x
Skittles 3.7x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
261

Where is Wrigley's Extra Purchased?

channels
index
Beauty
13
Club
164
Dollar
390
Drug
149
Food
59
Gas & Convenience
89
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.3x
Trident 1.3x
Orbit 1.3x
Yoplait Light 1.2x

How Did They Pay?

method
index
Cash
109
Credit
101
Debit
100
Food Stamps
65

When is Wrigley's Extra Purchased?

day of week
Sun
16.2%
Mon
12.8%
Tue
12.8%
Wed
12.9%
Thu
12.7%
Fri
14.9%
Sat
17.6%
time of day
Morning
15.1%
Noon
17.4%
Afternoon
34.9%
Evening
27.2%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Wrigley's Extra consumers purchase?

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Why do Wrigley's Extra consumers try new brands?

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Where do Wrigley's Extra consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wrigley's Extra Target Market

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Who actually buys Wrigley's Extra? Do these consumers match the intended target market of Wrigley's Extra?

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What motivates the target market to purchase Wrigley's Extra?

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What other target market should Wrigley's Extra look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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