Fabulous Flats Consumer Insights

Who buys Fabulous Flats? Fabulous Flats consumers are generally slightly higher income, Asian, and older age. Fabulous Flats consumers are more likely to purchase Fabulous Flats during larger pantry stocking trips. Brands such as Sabra, Dannon Oikos, and Marketside also tend to be purchased in the same trip. Sample consumer insights data below.

Fabulous Flats Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.7%
Total Basket $ (median)
$63.17

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fabulous Flats Consumer Demographics

demographic
index
Female
98
Male
118
<24
84
25-34
97
35-44
106
45-54
92
55-64
113
65+
85
African American
55
Asian
155
Caucasian
100
Hispanic
70
demographic
index
Has Kids
87
No Kids
130
- $20k
83
$20k-40k
91
$40k-60k
88
$60k-80k
104
$80k-100k
129
$100k-125k
103
$125k +
103
No College
63
College
106
Adv. Degree
113

Understand Fabulous Flats Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Fabulous Flats Basket Affinity & Size

brand
basket affinity
Sabra 9.3x
Dannon Oikos 6.2x
Marketside 5.9x
Oroweat 5.7x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
460

Where is Fabulous Flats Purchased?

channels
index
Club
37
Drug
45
Food
87
Gas & Convenience
11
Mass
139
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bertolli 1.6x
Sabra 1.6x
Nabisco Triscuit 1.5x
Jennie-O 1.5x

How Did They Pay?

method
index
Cash
139
Credit
98
Debit
87
Food Stamps
77

When is Fabulous Flats Purchased?

day of week
Sun
18.9%
Mon
15.2%
Tue
11.8%
Wed
10.8%
Thu
10.2%
Fri
15.9%
Sat
17.3%
time of day
Morning
14.2%
Noon
17.7%
Afternoon
34.9%
Evening
26.8%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Fabulous Flats consumers purchase?

check mark

Why do Fabulous Flats consumers try new brands?

check mark

Where do Fabulous Flats consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fabulous Flats Target Market

Arrow and target

Who actually buys Fabulous Flats? Do these consumers match the intended target market of Fabulous Flats?

Thought bubble

What motivates the target market to purchase Fabulous Flats?

magnifying glass

What other target market should Fabulous Flats look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us