Fabulous Flats Consumer Insights
Who buys Fabulous Flats? Fabulous Flats consumers are generally slightly higher income, Asian, and older age. Fabulous Flats consumers are more likely to purchase Fabulous Flats during larger pantry stocking trips. Brands such as Sabra, Dannon Oikos, and Marketside also tend to be purchased in the same trip. Sample consumer insights data below.
Fabulous Flats Basket Penetration
The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data
Data shown is from 2014-2015. Contact us for real-time data.
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Contact our sales team for real-time data and deeper insights, including:
- Omnichannel data (online & offline)
- Real-time consumer and shopper insights
- Behavioral data
- Attitudinal surveys
- Recent demographic data
| Female |
98
|
| Male |
118
|
| <24 |
84
|
| 25-34 |
97
|
| 35-44 |
106
|
| 45-54 |
92
|
| 55-64 |
113
|
| 65+ |
85
|
| African American |
55
|
| Asian |
155
|
| Caucasian |
100
|
| Hispanic |
70
|
| Has Kids |
87
|
| No Kids |
130
|
| - $20k |
83
|
| $20k-40k |
91
|
| $40k-60k |
88
|
| $60k-80k |
104
|
| $80k-100k |
129
|
| $100k-125k |
103
|
| $125k + |
103
|
| No College |
63
|
| College |
106
|
| Adv. Degree |
113
|
Understand Fabulous Flats Consumer Behavior
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| Sabra | 9.3x |
| Dannon Oikos | 6.2x |
| Marketside | 5.9x |
| Oroweat | 5.7x |
| Urgent Need (1-2 Items) |
5
|
| Express Lane (3-10 Items) |
40
|
| Fill Up (11-20 Items) |
160
|
| Pantry Stocking (21+ Items) |
460
|
| Club |
37
|
| Drug |
45
|
| Food |
87
|
| Gas & Convenience |
11
|
| Mass |
139
|
| Bertolli | 1.6x |
| Sabra | 1.6x |
| Nabisco Triscuit | 1.5x |
| Jennie-O | 1.5x |
Data shown is from 2014-2015. Contact us for real-time data.
Get Better Data
Contact our sales team for real-time data and deeper insights.
Real-time purchase and demographic data
What other brands do Fabulous Flats consumers purchase?
Why do Fabulous Flats consumers try new brands?
Where do Fabulous Flats consumers prefer to shop?
Clients
Data Highlights
Daily, Not Quarterly
Rapid consumer and shopper insights.
1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.
The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.
Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.
Research the Fabulous Flats Target Market
Who actually buys Fabulous Flats? Do these consumers match the intended target market of Fabulous Flats?
What motivates the target market to purchase Fabulous Flats?
What other target market should Fabulous Flats look at?
Which other brands have a similar target market?
