Fage Consumer Insights

Who buys Fage? Fage consumers are generally very high income, Asian, and senior age. Fage consumers are more likely to purchase Fage during larger pantry stocking trips. Brands such as Boars Head, Horizon Organic, and Fresh Selections also tend to be purchased in the same trip. Sample consumer insights data below.

Fage Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
6.2%
Total Basket $ (median)
$56.45

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fage Consumer Demographics

demographic
index
Female
97
Male
127
<24
84
25-34
94
35-44
99
45-54
97
55-64
125
65+
137
African American
53
Asian
136
Caucasian
100
Hispanic
82
demographic
index
Has Kids
86
No Kids
131
- $20k
60
$20k-40k
56
$40k-60k
84
$60k-80k
94
$80k-100k
103
$100k-125k
131
$125k +
188
No College
47
College
99
Adv. Degree
169

Understand Fage Consumer Behavior

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Fage Basket Affinity & Size

brand
basket affinity
Boars Head 10.4x
Horizon Organic 10.2x
Fresh Selections 10.2x
Almond Breeze 6.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
182
Pantry Stocking (21+ Items)
416

Where is Fage Purchased?

channels
index
Club
188
Dollar
0
Drug
20
Food
167
Gas & Convenience
6
Mass
50
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.8x
Boars Head 1.7x
Almond Breeze 1.6x
Smart Balance 1.6x

How Did They Pay?

method
index
Cash
76
Credit
137
Debit
87
Food Stamps
34

When is Fage Purchased?

day of week
Sun
20.9%
Mon
14.7%
Tue
12.0%
Wed
11.3%
Thu
11.3%
Fri
12.6%
Sat
17.2%
time of day
Morning
14.0%
Noon
17.9%
Afternoon
35.5%
Evening
27.9%
Late
4.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fage consumers purchase?

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Why do Fage consumers try new brands?

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Where do Fage consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fage Target Market

Arrow and target

Who actually buys Fage? Do these consumers match the intended target market of Fage?

Thought bubble

What motivates the target market to purchase Fage?

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What other target market should Fage look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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