Farina Consumer Insights

Who buys Farina? Farina consumers are generally slightly lower income, African American, and senior age. Farina consumers are more likely to purchase Farina during larger pantry stocking trips. Brands such as Quaker, Libby's, and Goya also tend to be purchased in the same trip. Sample consumer insights data below.

Farina Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.48
% of Basket $ (median)
4.9%
Total Basket $ (median)
$70.81

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Farina Consumer Demographics

demographic
index
Female
97
Male
128
<24
81
25-34
98
35-44
89
45-54
111
55-64
129
65+
140
African American
271
Asian
49
Caucasian
89
Hispanic
164
demographic
index
Has Kids
99
No Kids
103
- $20k
111
$20k-40k
93
$40k-60k
120
$60k-80k
99
$80k-100k
99
$100k-125k
96
$125k +
77
No College
115
College
96
Adv. Degree
101

Understand Farina Consumer Behavior

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Farina Basket Affinity & Size

brand
basket affinity
Quaker 7.4x
Libby's 6.1x
Goya 4.9x
General Mills Honey Nut Cheerios 4.8x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
475

Where is Farina Purchased?

channels
index
Dollar
2
Drug
9
Food
93
Mass
149
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.5x
Hawaiian Punch 1.5x
Kelloggs Frosted Flakes 1.5x
Post Honey Bunches Of Oats 1.5x

How Did They Pay?

method
index
Cash
116
Credit
79
Debit
98
Food Stamps
217

When is Farina Purchased?

day of week
Sun
17.2%
Mon
13.0%
Tue
13.5%
Wed
11.9%
Thu
12.3%
Fri
13.6%
Sat
18.6%
time of day
Morning
15.6%
Noon
17.3%
Afternoon
34.1%
Evening
26.1%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Farina consumers purchase?

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Why do Farina consumers try new brands?

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Where do Farina consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Farina Target Market

Arrow and target

Who actually buys Farina? Do these consumers match the intended target market of Farina?

Thought bubble

What motivates the target market to purchase Farina?

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What other target market should Farina look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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