Fast Fixin' Consumer Insights
Who buys Fast Fixin'? Fast Fixin' consumers are generally lower income, Caucasian, and older age. Fast Fixin' consumers are more likely to purchase Fast Fixin' during larger pantry stocking trips. Brands such as Tyson, Taylor Farms, and Totino's Pizza Rolls also tend to be purchased in the same trip. Sample consumer insights data below.
Fast Fixin' Basket Penetration
The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data
Data shown is from 2014-2015. Contact us for real-time data.
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Contact our sales team for real-time data and deeper insights, including:
- Omnichannel data (online & offline)
- Real-time consumer and shopper insights
- Behavioral data
- Attitudinal surveys
- Recent demographic data
| Female |
100
|
| Male |
102
|
| <24 |
72
|
| 25-34 |
92
|
| 35-44 |
98
|
| 45-54 |
111
|
| 55-64 |
115
|
| 65+ |
115
|
| African American |
102
|
| Asian |
36
|
| Caucasian |
110
|
| Hispanic |
67
|
| Has Kids |
109
|
| No Kids |
79
|
| - $20k |
121
|
| $20k-40k |
123
|
| $40k-60k |
120
|
| $60k-80k |
103
|
| $80k-100k |
83
|
| $100k-125k |
82
|
| $125k + |
55
|
| No College |
123
|
| College |
103
|
| Adv. Degree |
60
|
Understand Fast Fixin' Consumer Behavior
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| Tyson | 8.7x |
| Taylor Farms | 8.4x |
| Totino's Pizza Rolls | 8.0x |
| Kraft Singles | 6.6x |
| Urgent Need (1-2 Items) |
8
|
| Express Lane (3-10 Items) |
50
|
| Fill Up (11-20 Items) |
156
|
| Pantry Stocking (21+ Items) |
421
|
| Club |
412
|
| Dollar |
56
|
| Drug |
1
|
| Food |
43
|
| Gas & Convenience |
4
|
| Mass |
91
|
| Farmers Market | 1.8x |
| Armour | 1.8x |
| Bar-S | 1.7x |
| Totino's Party Pizza | 1.7x |
Data shown is from 2014-2015. Contact us for real-time data.
Get Better Data
Contact our sales team for real-time data and deeper insights.
Real-time purchase and demographic data
What other brands do Fast Fixin' consumers purchase?
Why do Fast Fixin' consumers try new brands?
Where do Fast Fixin' consumers prefer to shop?
Clients
Data Highlights
Daily, Not Quarterly
Rapid consumer and shopper insights.
1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.
The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.
Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.
Research the Fast Fixin' Target Market
Who actually buys Fast Fixin'? Do these consumers match the intended target market of Fast Fixin'?
What motivates the target market to purchase Fast Fixin'?
What other target market should Fast Fixin' look at?
Which other brands have a similar target market?
