We targeted panelists who purchase Fels-Naptha by using their receipt data, then surveyed these panelists to understand why they purchase Fels-Naptha.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Fels-Naptha item
It has a nice smell and a historic reputation for working well. It is very affordable.
Smells good. Cleans good. Very economical
I've started making my own laundry soap I use this as a main ingredient I've passed my recipe out to friends who also use your brand. I think it's excellent I don't worry about my family breaking out into hives or any of the things I have to worry about with other cleaning products
We have America’s largest, and most representative consumers panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Fels-Naptha purchase. Collect data while the Fels-Naptha purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Fels-Naptha consumers stop purchasing Fels-Naptha items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 300,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.