Ferrero Consumer Insights
Who buys Ferrero? Ferrero consumers are generally very low income, Asian, and adolescent age. Ferrero consumers are more likely to purchase Ferrero during larger pantry stocking trips. Brands such as Lindt, Cadbury, and Reese's also tend to be purchased in the same trip. Sample consumer insights data below.
Ferrero Basket Penetration
The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data
Data shown is from 2014-2015. Contact us for real-time data.
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Contact our sales team for real-time data and deeper insights, including:
- Omnichannel data (online & offline)
- Real-time consumer and shopper insights
- Behavioral data
- Attitudinal surveys
- Recent demographic data
| Female |
96
|
| Male |
139
|
| <24 |
221
|
| 25-34 |
118
|
| 35-44 |
96
|
| 45-54 |
76
|
| 55-64 |
79
|
| 65+ |
87
|
| African American |
90
|
| Asian |
334
|
| Caucasian |
65
|
| Hispanic |
186
|
| Has Kids |
100
|
| No Kids |
101
|
| - $20k |
163
|
| $20k-40k |
116
|
| $40k-60k |
108
|
| $60k-80k |
88
|
| $80k-100k |
90
|
| $100k-125k |
82
|
| $125k + |
72
|
| No College |
112
|
| College |
99
|
| Adv. Degree |
89
|
Understand Ferrero Consumer Behavior
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| Lindt | 40.1x |
| Cadbury | 21.6x |
| Reese's | 16.1x |
| Hershey's Kisses | 14.2x |
| Urgent Need (1-2 Items) |
28
|
| Express Lane (3-10 Items) |
88
|
| Fill Up (11-20 Items) |
160
|
| Pantry Stocking (21+ Items) |
241
|
| Beauty |
15
|
| Club |
91
|
| Dollar |
98
|
| Drug |
476
|
| Food |
53
|
| Gas & Convenience |
15
|
| Mass |
85
|
| Dannon Danimals | 1.8x |
| Red Bull | 1.7x |
| Monster Energy | 1.7x |
| Fresh Selections | 1.7x |
Data shown is from 2014-2015. Contact us for real-time data.
Get Better Data
Contact our sales team for real-time data and deeper insights.
Real-time purchase and demographic data
What other brands do Ferrero consumers purchase?
Why do Ferrero consumers try new brands?
Where do Ferrero consumers prefer to shop?
Clients
Data Highlights
Daily, Not Quarterly
Rapid consumer and shopper insights.
1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.
The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.
Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.
Research the Ferrero Target Market
Who actually buys Ferrero? Do these consumers match the intended target market of Ferrero?
What motivates the target market to purchase Ferrero?
What other target market should Ferrero look at?
Which other brands have a similar target market?
