Survey Field Day Consumers

Accelerate your consumer research by segmenting and surveying Field Day consumers in our panel of over 300,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Field Day by using their receipt data, then surveyed these panelists to understand why they purchase Field Day.

Field Day Impulse Purchases

Did you decide to purchase Field Day while at the store?



See survey data about other brands these panelists purchase:

Retailer Affinity
Fresh Selections 15.2x
Smart Balance 9.8x
Hefty 5.7x
Perdue 4.5x

Field Day Brand Loyalty

If the Field Day item was out of stock, what would you have done?
25% Avg: 28%
Purchased another brand
47% Avg: 31%

Gone to another store to purchase it

21% Avg: 19%

Waited until my next trip to the same store

5% Avg: 21%

Bought a similar Field Day item

Field Day Consumer Rating



Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Field Day.
Learn More

Field Day Consumer Reviews

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This is what I as lways buy.

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It tasted good and the kids liked it

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Good icecream considering the sale price. I can afford my entire family can have summer night icecream and much cheaper than going to icecream store

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Field Day Brand Associations

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Get Rapid Results

Accelerate Your Research

Contact us to survey real Field Day consumers.

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Over 50% response rate

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300,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase


Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

300,000+ Consumers in Our Panel

We have America’s largest, and most representative consumers panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Field Day purchase. Collect data while the Field Day purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Field Day consumers stop purchasing Field Day items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Field Day Panelists, Surveys, Data and Research

InfoScout has over 300,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.

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