We targeted panelists who purchase Field Day by using their receipt data, then surveyed these panelists to understand why they purchase Field Day.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Field Day item
This is what I as lways buy.
It tasted good and the kids liked it
Good icecream considering the sale price. I can afford my entire family can have summer night icecream and much cheaper than going to icecream store
We have America’s largest, and most representative consumers panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Field Day purchase. Collect data while the Field Day purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Field Day consumers stop purchasing Field Day items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 300,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.