Survey Firefly Consumers

Accelerate your consumer research by segmenting and surveying Firefly consumers in our panel of over 300,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Firefly by using their receipt data, then surveyed these panelists to understand why they purchase Firefly.

Firefly Impulse Purchases

Did you decide to purchase Firefly while at the store?

Yes

30%

See survey data about other brands these panelists purchase:

Retailer Affinity
Crest 12.7x
Oral-B 12.6x
Colgate 11.6x
Listerine 8.7x

Firefly Brand Loyalty

If the Firefly item was out of stock, what would you have done?
48% Avg: 28%
Purchased another brand
20% Avg: 31%

Gone to another store to purchase it

15% Avg: 19%

Waited until my next trip to the same store

16% Avg: 21%

Bought a similar Firefly item

Firefly Consumer Rating

Rating:

8.7

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Firefly.
Learn More

Firefly Consumer Reviews

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My kids love the blinking lights and it teaches what a real length if time to brush your teeth is.

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Fun for the kids they brush longer with the lighted timer

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I will purchase it again if they continue to provide printable coupons. My kids love it and are excited to use it to brush their teeth.

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Firefly Brand Associations

fun
kids
cute
teeth
kid
never
love
brush
brushing
light
cool
friendly
great
brand
up
before
lights
new
toothbrush
quality
time
xmas
enjoy
best
daughter
would
inexpensive
timer
makes
first
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Firefly consumers.

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Over 50% response rate

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300,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

300,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Firefly purchase. Collect data while the Firefly purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Firefly consumers stop purchasing Firefly items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Firefly Panelists, Surveys, Data and Research

InfoScout has over 300,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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