We targeted panelists who purchase First Response by using their receipt data, then surveyed these panelists to understand why they purchase First Response.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar First Response item
It works the as the pregnancy tests sold at the dollar stores but is more expensive!
Love this product it's fast and simple to use and is at a great price!
I am pleased with the product I just wish I had bought it at another store that sells the same one for cheaper!
We have America’s largest, and most representative consumers panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a First Response purchase. Collect data while the First Response purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why First Response consumers stop purchasing First Response items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 300,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.