Flipz Consumer Insights

Who buys Flipz? Flipz consumers are generally very low income, Caucasian, and adolescent age. Flipz consumers are more likely to purchase Flipz during larger pantry stocking trips. Brands such as Twix, Lindt, and Bertolli also tend to be purchased in the same trip. Sample consumer insights data below.

Flipz Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.5%
Total Basket $ (median)
$30.83

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Flipz Consumer Demographics

demographic
index
Female
103
Male
75
<24
128
25-34
106
35-44
101
45-54
100
55-64
77
65+
63
African American
101
Asian
95
Caucasian
102
Hispanic
80
demographic
index
Has Kids
105
No Kids
89
- $20k
112
$20k-40k
108
$40k-60k
110
$60k-80k
104
$80k-100k
96
$100k-125k
91
$125k +
71
No College
103
College
101
Adv. Degree
93

Understand Flipz Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Flipz Basket Affinity & Size

brand
basket affinity
Twix 4.7x
Lindt 4.5x
Bertolli 4.5x
Chex Mix 4.1x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
308

Where is Flipz Purchased?

channels
index
Beauty
4
Club
3
Dollar
181
Drug
54
Food
133
Gas & Convenience
46
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.5x
Huggies 1.4x
Cottonelle 1.4x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
107
Credit
101
Debit
94
Food Stamps
123

When is Flipz Purchased?

day of week
Sun
15.1%
Mon
12.5%
Tue
13.0%
Wed
12.4%
Thu
13.7%
Fri
15.6%
Sat
17.8%
time of day
Morning
14.6%
Noon
15.3%
Afternoon
33.3%
Evening
29.1%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Flipz consumers purchase?

check mark

Why do Flipz consumers try new brands?

check mark

Where do Flipz consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Flipz Target Market

Arrow and target

Who actually buys Flipz? Do these consumers match the intended target market of Flipz?

Thought bubble

What motivates the target market to purchase Flipz?

magnifying glass

What other target market should Flipz look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us