We targeted panelists who purchase Food For Life by using their receipt data, then surveyed these panelists to understand why they purchase Food For Life.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Food For Life item
If I buy English muffins, it's always going to be this brand. I love that the grains are sprouted and there's no sugar added. I use these to make English muffin pizzas for my daughter's lunch box and breakfast sandwiches.
Great tortilla. Much better than plain flour tortillas.
It's a tasty healthy alternative
We have America’s largest, and most representative consumers panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Food For Life purchase. Collect data while the Food For Life purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Food For Life consumers stop purchasing Food For Life items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 300,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.