Food Should Taste Good Consumer Insights

Who buys Food Should Taste Good? Food Should Taste Good consumers are generally very high income, Asian, and senior age. Food Should Taste Good consumers are more likely to purchase Food Should Taste Good during larger pantry stocking trips. Brands such as Sabra, Perdue, and Horizon Organic also tend to be purchased in the same trip. Sample consumer insights data below.

Food Should Taste Good Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.7%
Total Basket $ (median)
$69.61

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  • Attitudinal surveys
  • Recent demographic data

Food Should Taste Good Consumer Demographics

demographic
index
Female
99
Male
108
<24
77
25-34
96
35-44
101
45-54
104
55-64
108
65+
109
African American
59
Asian
110
Caucasian
104
Hispanic
69
demographic
index
Has Kids
92
No Kids
118
- $20k
65
$20k-40k
68
$40k-60k
86
$60k-80k
106
$80k-100k
108
$100k-125k
125
$125k +
147
No College
58
College
98
Adv. Degree
159

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Food Should Taste Good Basket Affinity & Size

brand
basket affinity
Sabra 11.9x
Perdue 7.8x
Horizon Organic 7.5x
Snyders Of Hanover 6.8x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
367

Where is Food Should Taste Good Purchased?

channels
index
Club
393
Dollar
2
Drug
25
Food
135
Gas & Convenience
5
Mass
26
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Almond Breeze 1.7x
Sabra 1.7x
Smart Balance 1.6x

How Did They Pay?

method
index
Cash
71
Credit
132
Debit
94
Food Stamps
48

When is Food Should Taste Good Purchased?

day of week
Sun
16.8%
Mon
12.5%
Tue
11.5%
Wed
11.6%
Thu
12.7%
Fri
16.7%
Sat
18.2%
time of day
Morning
12.1%
Noon
20.5%
Afternoon
37.5%
Evening
25.9%
Late
4.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Food Should Taste Good consumers purchase?

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Why do Food Should Taste Good consumers try new brands?

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Where do Food Should Taste Good consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Food Should Taste Good Target Market

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Who actually buys Food Should Taste Good? Do these consumers match the intended target market of Food Should Taste Good?

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What motivates the target market to purchase Food Should Taste Good?

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What other target market should Food Should Taste Good look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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