Formula 409 Consumer Insights

Who buys Formula 409? Formula 409 consumers are generally slightly lower income, Hispanic, and adolescent age. Formula 409 consumers are more likely to purchase Formula 409 during larger pantry stocking trips. Brands such as Lysol, Febreze, and Swiffer also tend to be purchased in the same trip. Sample consumer insights data below.

Formula 409 Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
6.0%
Total Basket $ (median)
$49.41

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Formula 409 Consumer Demographics

demographic
index
Female
99
Male
115
<24
136
25-34
105
35-44
92
45-54
102
55-64
107
65+
93
African American
58
Asian
82
Caucasian
101
Hispanic
131
demographic
index
Has Kids
96
No Kids
109
- $20k
100
$20k-40k
91
$40k-60k
117
$60k-80k
97
$80k-100k
98
$100k-125k
87
$125k +
105
No College
90
College
105
Adv. Degree
89

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Formula 409 Basket Affinity & Size

brand
basket affinity
Lysol 11.0x
Febreze 8.9x
Swiffer 8.3x
Cascade 6.2x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
331

Where is Formula 409 Purchased?

channels
index
Beauty
6
Club
123
Dollar
356
Drug
47
Food
72
Gas & Convenience
134
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.4x
Oroweat 1.3x
Marlboro Gold Pack 1.3x
Swiffer 1.3x

How Did They Pay?

method
index
Cash
108
Credit
124
Debit
85
Food Stamps
32

When is Formula 409 Purchased?

day of week
Sun
17.7%
Mon
14.7%
Tue
13.7%
Wed
12.1%
Thu
11.0%
Fri
13.2%
Sat
17.6%
time of day
Morning
16.3%
Noon
18.8%
Afternoon
35.9%
Evening
23.5%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Formula 409 consumers purchase?

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Why do Formula 409 consumers try new brands?

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Where do Formula 409 consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Formula 409 Target Market

Arrow and target

Who actually buys Formula 409? Do these consumers match the intended target market of Formula 409?

Thought bubble

What motivates the target market to purchase Formula 409?

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What other target market should Formula 409 look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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