Foxy Consumer Insights

Who buys Foxy? Foxy consumers are generally very high income, Asian, and senior age. Foxy consumers are more likely to purchase Foxy during larger pantry stocking trips. Brands such as Perdue, Goya, and Land O Lakes also tend to be purchased in the same trip. Sample consumer insights data below.

Foxy Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
3.6%
Total Basket $ (median)
$96.02

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Foxy Consumer Demographics

demographic
index
Female
96
Male
138
<24
88
25-34
81
35-44
108
45-54
112
55-64
85
65+
143
African American
50
Asian
132
Caucasian
104
Hispanic
64
demographic
index
Has Kids
102
No Kids
96
- $20k
86
$20k-40k
52
$40k-60k
105
$60k-80k
92
$80k-100k
84
$100k-125k
105
$125k +
192
No College
96
College
100
Adv. Degree
107

Understand Foxy Consumer Behavior

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Foxy Basket Affinity & Size

brand
basket affinity
Perdue 15.4x
Goya 15.0x
Land O Lakes 11.5x
Nutella 7.3x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
474

Where is Foxy Purchased?

channels
index
Drug
4
Food
215
Mass
60
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.0x
Smart Balance 1.9x
Goya 1.7x
Utz 1.6x

How Did They Pay?

method
index
Cash
100
Credit
168
Debit
38
Food Stamps
112

When is Foxy Purchased?

day of week
Sun
18.3%
Mon
15.5%
Tue
11.1%
Wed
11.6%
Thu
10.2%
Fri
15.5%
Sat
17.8%
time of day
Morning
19.7%
Noon
19.5%
Afternoon
33.1%
Evening
23.8%
Late
3.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Foxy consumers purchase?

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Why do Foxy consumers try new brands?

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Where do Foxy consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Foxy Target Market

Arrow and target

Who actually buys Foxy? Do these consumers match the intended target market of Foxy?

Thought bubble

What motivates the target market to purchase Foxy?

magnifying glass

What other target market should Foxy look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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