We targeted panelists who purchase F'real foods by using their receipt data, then surveyed these panelists to understand why they purchase F'real foods.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar f'real foods item
I love f'real. Been drinking them since I discovered it years ago. I hate going to stores that do not have f'reals. I avoid many stores planning my route so I can have my coffee f'real less thick
It's tastes good! Amount might be too much for kids.
Better than any restaurant milkshake!
We have America’s largest, and most representative consumers panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a F'real foods purchase. Collect data while the F'real foods purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why F'real foods consumers stop purchasing F'real foods items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 300,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.