French's Consumer Insights

Who buys French's? French's consumers are generally slightly higher income, Caucasian, and senior age. French's consumers are more likely to purchase French's during larger pantry stocking trips. Brands such as Heinz, Vlasic, and Hellmann's also tend to be purchased in the same trip. Sample consumer insights data below.

French's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.97
% of Basket $ (median)
2.8%
Total Basket $ (median)
$69.30

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

French's Consumer Demographics

demographic
index
Female
101
Male
90
<24
78
25-34
93
35-44
97
45-54
108
55-64
119
65+
120
African American
106
Asian
55
Caucasian
107
Hispanic
75
demographic
index
Has Kids
98
No Kids
105
- $20k
92
$20k-40k
103
$40k-60k
103
$60k-80k
104
$80k-100k
105
$100k-125k
98
$125k +
88
No College
109
College
100
Adv. Degree
90

Understand French's Consumer Behavior

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French's Basket Affinity & Size

brand
basket affinity
Heinz 7.1x
Vlasic 6.8x
Hellmann's 4.9x
Sweet Baby Ray's 4.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
505

Where is French's Purchased?

channels
index
Club
103
Dollar
81
Drug
20
Food
116
Gas & Convenience
5
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.3x
Armour 1.3x
Vlasic 1.3x
Sunbeam 1.3x

How Did They Pay?

method
index
Cash
98
Credit
94
Debit
102
Food Stamps
143

When is French's Purchased?

day of week
Sun
16.8%
Mon
12.7%
Tue
12.6%
Wed
12.8%
Thu
11.9%
Fri
14.9%
Sat
18.2%
time of day
Morning
15.2%
Noon
17.9%
Afternoon
35.8%
Evening
25.1%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do French's consumers purchase?

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Why do French's consumers try new brands?

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Where do French's consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the French's Target Market

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Who actually buys French's? Do these consumers match the intended target market of French's?

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What motivates the target market to purchase French's?

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What other target market should French's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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