Fresh Gourmet Consumer Insights
Who buys Fresh Gourmet? Fresh Gourmet consumers are generally higher income, Hispanic, and senior age. Fresh Gourmet consumers are more likely to purchase Fresh Gourmet during larger pantry stocking trips. Brands such as Fresh Selections, Fresh Express, and Bolthouse Farms also tend to be purchased in the same trip. Sample consumer insights data below.
Fresh Gourmet Basket Penetration
The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data
Data shown is from 2014-2015. Contact us for real-time data.
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Contact our sales team for real-time data and deeper insights, including:
- Omnichannel data (online & offline)
- Real-time consumer and shopper insights
- Behavioral data
- Attitudinal surveys
- Recent demographic data
| Female |
100
|
| Male |
101
|
| <24 |
97
|
| 25-34 |
97
|
| 35-44 |
92
|
| 45-54 |
109
|
| 55-64 |
115
|
| 65+ |
137
|
| African American |
106
|
| Asian |
95
|
| Caucasian |
98
|
| Hispanic |
117
|
| Has Kids |
96
|
| No Kids |
109
|
| - $20k |
88
|
| $20k-40k |
94
|
| $40k-60k |
87
|
| $60k-80k |
91
|
| $80k-100k |
102
|
| $100k-125k |
127
|
| $125k + |
122
|
| No College |
91
|
| College |
100
|
| Adv. Degree |
109
|
Understand Fresh Gourmet Consumer Behavior
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| Fresh Selections | 8.1x |
| Fresh Express | 6.2x |
| Bolthouse Farms | 5.8x |
| Dole | 4.7x |
| Urgent Need (1-2 Items) |
2
|
| Express Lane (3-10 Items) |
34
|
| Fill Up (11-20 Items) |
148
|
| Pantry Stocking (21+ Items) |
498
|
| Club |
32
|
| Dollar |
12
|
| Drug |
37
|
| Food |
172
|
| Gas & Convenience |
1
|
| Mass |
78
|
| Oroweat | 1.6x |
| Fresh Selections | 1.6x |
| King's Hawaiian | 1.4x |
| Taylor Farms | 1.4x |
Data shown is from 2014-2015. Contact us for real-time data.
Get Better Data
Contact our sales team for real-time data and deeper insights.
Real-time purchase and demographic data
What other brands do Fresh Gourmet consumers purchase?
Why do Fresh Gourmet consumers try new brands?
Where do Fresh Gourmet consumers prefer to shop?
Clients
Data Highlights
Daily, Not Quarterly
Rapid consumer and shopper insights.
1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.
The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.
Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.
Research the Fresh Gourmet Target Market
Who actually buys Fresh Gourmet? Do these consumers match the intended target market of Fresh Gourmet?
What motivates the target market to purchase Fresh Gourmet?
What other target market should Fresh Gourmet look at?
Which other brands have a similar target market?
