We targeted panelists who purchase Fresh Selections by using their receipt data, then surveyed these panelists to understand why they purchase Fresh Selections.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Fresh Selections item
My family enjoys this salad and its very easy to prepare
This is good if you plan to use it right away. Once it's open, you need to use it fast or it will spoil. It usually doesn't last til the sell by date. I buy this because its healthy for my family.
Too much red cabbage Goes bad very quickly use same day
We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Fresh Selections purchase. Collect data while the Fresh Selections purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Fresh Selections consumers stop purchasing Fresh Selections items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.