Fructis Volume Extend Consumer Insights

Who buys Fructis Volume Extend? Fructis Volume Extend consumers are generally very low income, Asian, and adolescent age. Fructis Volume Extend consumers are more likely to purchase Fructis Volume Extend during larger pantry stocking trips. Brands such as Scott, Olay, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Fructis Volume Extend Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.59
% of Basket $ (median)
10.9%
Total Basket $ (median)
$32.83

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fructis Volume Extend Consumer Demographics

demographic
index
Female
103
Male
69
<24
142
25-34
117
35-44
90
45-54
97
55-64
89
65+
88
African American
35
Asian
171
Caucasian
92
Hispanic
147
demographic
index
Has Kids
97
No Kids
107
- $20k
141
$20k-40k
105
$40k-60k
114
$60k-80k
106
$80k-100k
78
$100k-125k
79
$125k +
80
No College
114
College
101
Adv. Degree
80

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Fructis Volume Extend Basket Affinity & Size

brand
basket affinity
Scott 6.7x
Olay 6.7x
Secret 6.6x
Colgate 6.0x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
298

Where is Fructis Volume Extend Purchased?

channels
index
Beauty
225
Dollar
154
Drug
494
Food
59
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Scott 1.6x
Marlboro 1.6x
Sunbeam 1.5x
TRESemme 1.5x

How Did They Pay?

method
index
Cash
167
Credit
80
Debit
93
Food Stamps
45

When is Fructis Volume Extend Purchased?

day of week
Sun
15.8%
Mon
11.7%
Tue
12.4%
Wed
13.0%
Thu
13.7%
Fri
16.2%
Sat
17.2%
time of day
Morning
14.6%
Noon
16.6%
Afternoon
33.5%
Evening
25.4%
Late
9.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fructis Volume Extend consumers purchase?

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Why do Fructis Volume Extend consumers try new brands?

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Where do Fructis Volume Extend consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fructis Volume Extend Target Market

Arrow and target

Who actually buys Fructis Volume Extend? Do these consumers match the intended target market of Fructis Volume Extend?

Thought bubble

What motivates the target market to purchase Fructis Volume Extend?

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What other target market should Fructis Volume Extend look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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