Fruitables Consumer Insights
Who buys Fruitables? Fruitables consumers are generally very high income, Caucasian, and lower middle age. Fruitables consumers are more likely to purchase Fruitables during larger pantry stocking trips. Brands such as Yoplait Go-Gurt, Dannon Danimals, and Cinnamon Toast Crunch also tend to be purchased in the same trip. Sample consumer insights data below.
Fruitables Basket Penetration
The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data
Data shown is from 2014-2015. Contact us for real-time data.
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Contact our sales team for real-time data and deeper insights, including:
- Omnichannel data (online & offline)
- Real-time consumer and shopper insights
- Behavioral data
- Attitudinal surveys
- Recent demographic data
| Female |
101
|
| Male |
87
|
| <24 |
38
|
| 25-34 |
107
|
| 35-44 |
134
|
| 45-54 |
65
|
| 55-64 |
30
|
| 65+ |
62
|
| African American |
63
|
| Asian |
80
|
| Caucasian |
107
|
| Hispanic |
80
|
| Has Kids |
129
|
| No Kids |
33
|
| - $20k |
80
|
| $20k-40k |
78
|
| $40k-60k |
91
|
| $60k-80k |
104
|
| $80k-100k |
99
|
| $100k-125k |
99
|
| $125k + |
154
|
| No College |
68
|
| College |
103
|
| Adv. Degree |
125
|
Understand Fruitables Consumer Behavior
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| Yoplait Go-Gurt | 6.6x |
| Dannon Danimals | 6.1x |
| Cinnamon Toast Crunch | 5.8x |
| Oscar Mayer Lunchables | 5.4x |
| Urgent Need (1-2 Items) |
4
|
| Express Lane (3-10 Items) |
28
|
| Fill Up (11-20 Items) |
123
|
| Pantry Stocking (21+ Items) |
545
|
| Club |
59
|
| Dollar |
2
|
| Drug |
15
|
| Food |
121
|
| Mass |
114
|
| Dannon Danimals | 1.9x |
| Snyders Of Hanover | 1.7x |
| YoCrunch | 1.7x |
| Horizon Organic | 1.6x |
Data shown is from 2014-2015. Contact us for real-time data.
Get Better Data
Contact our sales team for real-time data and deeper insights.
Real-time purchase and demographic data
What other brands do Fruitables consumers purchase?
Why do Fruitables consumers try new brands?
Where do Fruitables consumers prefer to shop?
Clients
Data Highlights
Daily, Not Quarterly
Rapid consumer and shopper insights.
1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.
The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.
Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.
Research the Fruitables Target Market
Who actually buys Fruitables? Do these consumers match the intended target market of Fruitables?
What motivates the target market to purchase Fruitables?
What other target market should Fruitables look at?
Which other brands have a similar target market?
