We targeted panelists who purchase Fudgsicle by using their receipt data, then surveyed these panelists to understand why they purchase Fudgsicle.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Fudgsicle item
Would have liked to find ones that didn't have no sugar added.
My family loved it. My kids didn't know it was sugar free either which was awesome.
My family and I enjoy these on a hot summer day
We have America's largest, and most representative consumer panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Fudgsicle purchase. Collect data while the Fudgsicle purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Fudgsicle consumers stop purchasing Fudgsicle items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 300,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.