Galbani Consumer Insights

Who buys Galbani? Galbani consumers are generally very high income, Hispanic, and older age. Galbani consumers are more likely to purchase Galbani during larger pantry stocking trips. Brands such as Barilla, Smart Balance, and YoCrunch also tend to be purchased in the same trip. Sample consumer insights data below.

Galbani Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
7.2%
Total Basket $ (median)
$69.42

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Galbani Consumer Demographics

demographic
index
Female
99
Male
108
<24
77
25-34
94
35-44
97
45-54
108
55-64
121
65+
101
African American
39
Asian
95
Caucasian
101
Hispanic
125
demographic
index
Has Kids
96
No Kids
110
- $20k
58
$20k-40k
76
$40k-60k
83
$60k-80k
103
$80k-100k
94
$100k-125k
121
$125k +
170
No College
60
College
103
Adv. Degree
132

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Galbani Basket Affinity & Size

brand
basket affinity
Barilla 8.7x
Smart Balance 6.5x
YoCrunch 6.3x
Arnold 6.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
446

Where is Galbani Purchased?

channels
index
Club
16
Dollar
4
Drug
23
Food
253
Gas & Convenience
5
Mass
25
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.6x
Horizon Organic 1.6x
Smart Balance 1.6x
Sabra 1.6x

How Did They Pay?

method
index
Cash
114
Credit
117
Debit
78
Food Stamps
96

When is Galbani Purchased?

day of week
Sun
19.5%
Mon
12.9%
Tue
12.7%
Wed
11.5%
Thu
11.5%
Fri
16.6%
Sat
15.4%
time of day
Morning
15.3%
Noon
18.3%
Afternoon
34.4%
Evening
26.5%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Galbani consumers purchase?

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Why do Galbani consumers try new brands?

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Where do Galbani consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Galbani Target Market

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Who actually buys Galbani? Do these consumers match the intended target market of Galbani?

Thought bubble

What motivates the target market to purchase Galbani?

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What other target market should Galbani look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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