Garden Fresh Consumer Insights

Who buys Garden Fresh? Garden Fresh consumers are generally very high income, Caucasian, and senior age. Garden Fresh consumers are more likely to purchase Garden Fresh during larger pantry stocking trips. Brands such as Fresh Selections, Sabra, and Tostitos Scoops also tend to be purchased in the same trip. Sample consumer insights data below.

Garden Fresh Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.6%
Total Basket $ (median)
$70.99

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Garden Fresh Consumer Demographics

demographic
index
Female
101
Male
94
<24
64
25-34
92
35-44
105
45-54
104
55-64
96
65+
129
African American
43
Asian
51
Caucasian
113
Hispanic
51
demographic
index
Has Kids
100
No Kids
99
- $20k
54
$20k-40k
68
$40k-60k
69
$60k-80k
91
$80k-100k
139
$100k-125k
133
$125k +
163
No College
56
College
103
Adv. Degree
138

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Garden Fresh Basket Affinity & Size

brand
basket affinity
Fresh Selections 15.6x
Sabra 15.6x
Tostitos Scoops 6.8x
Tostitos 6.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
413

Where is Garden Fresh Purchased?

channels
index
Club
372
Dollar
4
Drug
9
Food
149
Gas & Convenience
2
Mass
23
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.3x
Sabra 1.8x
Boars Head 1.7x
Sunbeam 1.6x

How Did They Pay?

method
index
Cash
47
Credit
137
Debit
103
Food Stamps
32

When is Garden Fresh Purchased?

day of week
Sun
18.9%
Mon
13.4%
Tue
12.9%
Wed
10.5%
Thu
11.8%
Fri
14.2%
Sat
18.2%
time of day
Morning
10.1%
Noon
20.4%
Afternoon
40.1%
Evening
26.0%
Late
3.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Garden Fresh consumers purchase?

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Why do Garden Fresh consumers try new brands?

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Where do Garden Fresh consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Garden Fresh Target Market

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Who actually buys Garden Fresh? Do these consumers match the intended target market of Garden Fresh?

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What motivates the target market to purchase Garden Fresh?

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What other target market should Garden Fresh look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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