Gebhardt Consumer Insights

Who buys Gebhardt? Gebhardt consumers are generally lower income, Hispanic, and older age. Gebhardt consumers are more likely to purchase Gebhardt during larger pantry stocking trips. Brands such as Mission (Foods), Ro-Tel, and Libby's also tend to be purchased in the same trip. Sample consumer insights data below.

Gebhardt Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.25
% of Basket $ (median)
1.5%
Total Basket $ (median)
$85.61

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gebhardt Consumer Demographics

demographic
index
Female
101
Male
88
<24
111
25-34
106
35-44
101
45-54
73
55-64
144
65+
71
African American
78
Asian
21
Caucasian
90
Hispanic
268
demographic
index
Has Kids
99
No Kids
102
- $20k
135
$20k-40k
139
$40k-60k
102
$60k-80k
104
$80k-100k
89
$100k-125k
84
$125k +
41
No College
169
College
93
Adv. Degree
51

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Gebhardt Basket Affinity & Size

brand
basket affinity
Mission (Foods) 11.9x
Ro-Tel 10.3x
Libby's 9.7x
Bar-S 9.1x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
24
Fill Up (11-20 Items)
122
Pantry Stocking (21+ Items)
566

Where is Gebhardt Purchased?

channels
index
Dollar
52
Food
78
Mass
160
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.3x
Ro-Tel 2.2x
Bar-S 2.0x
Marlboro Gold Pack 2.0x

How Did They Pay?

method
index
Cash
117
Credit
64
Debit
109
Food Stamps
249

When is Gebhardt Purchased?

day of week
Sun
18.8%
Mon
13.6%
Tue
12.3%
Wed
13.8%
Thu
11.8%
Fri
10.9%
Sat
18.9%
time of day
Morning
12.1%
Noon
16.6%
Afternoon
36.4%
Evening
27.9%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gebhardt consumers purchase?

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Why do Gebhardt consumers try new brands?

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Where do Gebhardt consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gebhardt Target Market

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Who actually buys Gebhardt? Do these consumers match the intended target market of Gebhardt?

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What motivates the target market to purchase Gebhardt?

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What other target market should Gebhardt look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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