Geisha Consumer Insights

Who buys Geisha? Geisha consumers are generally very high income, Caucasian, and senior age. Geisha consumers are more likely to purchase Geisha during larger pantry stocking trips. Brands such as Perdue, French's, and Nabisco Wheat Thins also tend to be purchased in the same trip. Sample consumer insights data below.

Geisha Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.58
% of Basket $ (median)
2.4%
Total Basket $ (median)
$65.28

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Geisha Consumer Demographics

demographic
index
Female
91
Male
187
<24
84
25-34
77
35-44
90
45-54
133
55-64
122
65+
187
African American
79
Asian
76
Caucasian
105
Hispanic
66
demographic
index
Has Kids
81
No Kids
144
- $20k
101
$20k-40k
96
$40k-60k
102
$60k-80k
82
$80k-100k
69
$100k-125k
103
$125k +
161
No College
87
College
104
Adv. Degree
94

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Geisha Basket Affinity & Size

brand
basket affinity
Perdue 6.0x
French's 5.5x
Nabisco Wheat Thins 5.1x
Hellmann's 5.1x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
493

Where is Geisha Purchased?

channels
index
Dollar
1
Drug
19
Food
146
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.6x
Maxwell House 1.5x
International Delight 1.4x
Birds Eye 1.4x

How Did They Pay?

method
index
Cash
131
Credit
86
Debit
99
Food Stamps
105

When is Geisha Purchased?

day of week
Sun
25.4%
Mon
12.3%
Tue
10.9%
Wed
12.0%
Thu
10.4%
Fri
12.8%
Sat
16.2%
time of day
Morning
12.5%
Noon
18.4%
Afternoon
32.8%
Evening
30.1%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Geisha consumers purchase?

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Why do Geisha consumers try new brands?

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Where do Geisha consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Geisha Target Market

Arrow and target

Who actually buys Geisha? Do these consumers match the intended target market of Geisha?

Thought bubble

What motivates the target market to purchase Geisha?

magnifying glass

What other target market should Geisha look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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