General Mills Fiber One Fruit Flavored Snacks Consumer Insights

Who buys General Mills Fiber One Fruit Flavored Snacks? General Mills Fiber One Fruit Flavored Snacks consumers are generally slightly higher income, African American, and young adult age. General Mills Fiber One Fruit Flavored Snacks consumers are more likely to purchase General Mills Fiber One Fruit Flavored Snacks during larger pantry stocking trips. Brands such as General Mills Fiber One, Mott's, and Kelloggs Special K also tend to be purchased in the same trip. Sample consumer insights data below.

General Mills Fiber One Fruit Flavored Snacks Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
4.0%
Total Basket $ (median)
$49.72

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

General Mills Fiber One Fruit Flavored Snacks Consumer Demographics

demographic
index
Female
102
Male
84
<24
88
25-34
113
35-44
106
45-54
83
55-64
88
65+
64
African American
117
Asian
64
Caucasian
105
Hispanic
86
demographic
index
Has Kids
106
No Kids
87
- $20k
103
$20k-40k
101
$40k-60k
102
$60k-80k
98
$80k-100k
109
$100k-125k
103
$125k +
84
No College
96
College
99
Adv. Degree
110

Understand General Mills Fiber One Fruit Flavored Snacks Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

General Mills Fiber One Fruit Flavored Snacks Basket Affinity & Size

brand
basket affinity
General Mills Fiber One 15.3x
Mott's 5.5x
Kelloggs Special K 4.8x
Yoplait Go-Gurt 4.7x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
477

Where is General Mills Fiber One Fruit Flavored Snacks Purchased?

channels
index
Dollar
0
Drug
14
Food
113
Gas & Convenience
1
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 2.1x
YoCrunch 1.9x
Huggies 1.7x
Gerber Graduates 1.7x

How Did They Pay?

method
index
Cash
99
Credit
97
Debit
97
Food Stamps
152

When is General Mills Fiber One Fruit Flavored Snacks Purchased?

day of week
Sun
18.1%
Mon
13.0%
Tue
12.8%
Wed
12.3%
Thu
11.6%
Fri
15.0%
Sat
17.2%
time of day
Morning
16.7%
Noon
17.1%
Afternoon
32.8%
Evening
25.1%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do General Mills Fiber One Fruit Flavored Snacks consumers purchase?

check mark

Why do General Mills Fiber One Fruit Flavored Snacks consumers try new brands?

check mark

Where do General Mills Fiber One Fruit Flavored Snacks consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the General Mills Fiber One Fruit Flavored Snacks Target Market

Arrow and target

Who actually buys General Mills Fiber One Fruit Flavored Snacks? Do these consumers match the intended target market of General Mills Fiber One Fruit Flavored Snacks?

Thought bubble

What motivates the target market to purchase General Mills Fiber One Fruit Flavored Snacks?

magnifying glass

What other target market should General Mills Fiber One Fruit Flavored Snacks look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us