General Mills Motts Medleys Consumer Insights

Who buys General Mills Motts Medleys? General Mills Motts Medleys consumers are generally very high income, African American, and lower middle age. General Mills Motts Medleys consumers are more likely to purchase General Mills Motts Medleys during larger pantry stocking trips. Brands such as Taylor Farms, Generic Pma, and Frito-Lay also tend to be purchased in the same trip. Sample consumer insights data below.

General Mills Motts Medleys Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.98
% of Basket $ (median)
6.7%
Total Basket $ (median)
$134.31

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General Mills Motts Medleys Consumer Demographics

demographic
index
Female
101
Male
95
<24
33
25-34
109
35-44
113
45-54
85
55-64
86
65+
52
African American
148
Asian
48
Caucasian
106
Hispanic
72
demographic
index
Has Kids
119
No Kids
58
- $20k
45
$20k-40k
74
$40k-60k
83
$60k-80k
117
$80k-100k
126
$100k-125k
119
$125k +
126
No College
71
College
102
Adv. Degree
126

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General Mills Motts Medleys Basket Affinity & Size

brand
basket affinity
Taylor Farms 15.3x
Generic Pma 14.1x
Frito-Lay 10.8x
Quaker Chewy 10.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
225
Pantry Stocking (21+ Items)
293

Where is General Mills Motts Medleys Purchased?

channels
index
Club
919
Food
13
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.8x
Taylor Farms 1.7x
Dannon Danimals 1.7x
Yoplait Go-Gurt 1.6x

How Did They Pay?

method
index
Cash
59
Credit
107
Debit
114
Food Stamps
128

When is General Mills Motts Medleys Purchased?

day of week
Sun
15.3%
Mon
13.5%
Tue
11.6%
Wed
10.7%
Thu
12.5%
Fri
14.7%
Sat
21.7%
time of day
Morning
17.3%
Noon
22.0%
Afternoon
37.1%
Evening
23.2%
Late
0.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do General Mills Motts Medleys consumers purchase?

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Why do General Mills Motts Medleys consumers try new brands?

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Where do General Mills Motts Medleys consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the General Mills Motts Medleys Target Market

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Who actually buys General Mills Motts Medleys? Do these consumers match the intended target market of General Mills Motts Medleys?

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What motivates the target market to purchase General Mills Motts Medleys?

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What other target market should General Mills Motts Medleys look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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