General Mills Trix Consumer Insights

Who buys General Mills Trix? General Mills Trix consumers are generally very low income, Hispanic, and young adult age. General Mills Trix consumers are more likely to purchase General Mills Trix during larger pantry stocking trips. Brands such as Cinnamon Toast Crunch, General Mills Lucky Charms, and General Mills Honey Nut Cheerios also tend to be purchased in the same trip. Sample consumer insights data below.

General Mills Trix Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.14
% of Basket $ (median)
4.9%
Total Basket $ (median)
$64.63

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  • Attitudinal surveys
  • Recent demographic data

General Mills Trix Consumer Demographics

demographic
index
Female
103
Male
71
<24
90
25-34
120
35-44
116
45-54
71
55-64
53
65+
32
African American
125
Asian
68
Caucasian
97
Hispanic
140
demographic
index
Has Kids
122
No Kids
51
- $20k
113
$20k-40k
112
$40k-60k
111
$60k-80k
100
$80k-100k
94
$100k-125k
93
$125k +
71
No College
112
College
100
Adv. Degree
85

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General Mills Trix Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
477

Where is General Mills Trix Purchased?

channels
index
Club
44
Dollar
108
Drug
53
Food
182
Gas & Convenience
13
Mass
62
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Lucky Charms 1.8x
Kelloggs Froot Loops 1.8x
Cinnamon Toast Crunch 1.7x
Dannon Danimals 1.7x

How Did They Pay?

method
index
Cash
108
Credit
85
Debit
95
Food Stamps
217

When is General Mills Trix Purchased?

day of week
Sun
17.4%
Mon
13.5%
Tue
12.9%
Wed
13.0%
Thu
12.0%
Fri
15.1%
Sat
16.2%
time of day
Morning
14.8%
Noon
15.8%
Afternoon
33.2%
Evening
28.6%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do General Mills Trix consumers purchase?

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Why do General Mills Trix consumers try new brands?

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Where do General Mills Trix consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the General Mills Trix Target Market

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Who actually buys General Mills Trix? Do these consumers match the intended target market of General Mills Trix?

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What motivates the target market to purchase General Mills Trix?

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What other target market should General Mills Trix look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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