We targeted panelists who purchase Gerber Graduates by using their receipt data, then surveyed these panelists to understand why they purchase Gerber Graduates.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Gerber Graduates item
Although I did not personally taste it, my toddler ate the whole thing within minutes of opening it and loved every bit of it!
My kids like it. I was happy to see a newer Ranch flavor and my daughter liked it.
We have been using gerber products and love them!
We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Gerber Graduates purchase. Collect data while the Gerber Graduates purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Gerber Graduates consumers stop purchasing Gerber Graduates items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.