Gillette Foamy Consumer Insights

Who buys Gillette Foamy? Gillette Foamy consumers are generally very low income, Asian, and senior age. Gillette Foamy consumers are more likely to purchase Gillette Foamy during larger pantry stocking trips. Brands such as Dove, Crest, and Listerine also tend to be purchased in the same trip. Sample consumer insights data below.

Gillette Foamy Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.87
% of Basket $ (median)
5.1%
Total Basket $ (median)
$36.84

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gillette Foamy Consumer Demographics

demographic
index
Female
101
Male
90
<24
123
25-34
141
35-44
71
45-54
84
55-64
111
65+
182
African American
88
Asian
123
Caucasian
98
Hispanic
103
demographic
index
Has Kids
91
No Kids
120
- $20k
139
$20k-40k
107
$40k-60k
101
$60k-80k
101
$80k-100k
112
$100k-125k
74
$125k +
76
No College
110
College
99
Adv. Degree
91

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Gillette Foamy Basket Affinity & Size

brand
basket affinity
Dove 9.6x
Crest 9.0x
Listerine 8.7x
Olay 7.6x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
313

Where is Gillette Foamy Purchased?

channels
index
Beauty
75
Club
0
Dollar
170
Drug
173
Food
43
Gas & Convenience
4
Mass
155
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Eggland's Best 1.4x
Listerine 1.4x
TRESemme 1.4x
Gatorade G2 1.4x

How Did They Pay?

method
index
Cash
179
Credit
77
Debit
88
Food Stamps
59

When is Gillette Foamy Purchased?

day of week
Sun
15.6%
Mon
14.3%
Tue
12.6%
Wed
12.9%
Thu
11.2%
Fri
15.1%
Sat
18.3%
time of day
Morning
17.0%
Noon
17.6%
Afternoon
28.5%
Evening
24.6%
Late
12.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gillette Foamy consumers purchase?

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Why do Gillette Foamy consumers try new brands?

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Where do Gillette Foamy consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gillette Foamy Target Market

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Who actually buys Gillette Foamy? Do these consumers match the intended target market of Gillette Foamy?

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What motivates the target market to purchase Gillette Foamy?

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What other target market should Gillette Foamy look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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