Gillette Fusion Consumer Insights

Who buys Gillette Fusion? Gillette Fusion consumers are generally very high income, Hispanic, and young adult age. Gillette Fusion consumers are more likely to purchase Gillette Fusion during larger pantry stocking trips. Brands such as Oral-B, Febreze, and Crest also tend to be purchased in the same trip. Sample consumer insights data below.

Gillette Fusion Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.77
% of Basket $ (median)
20.2%
Total Basket $ (median)
$53.41

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gillette Fusion Consumer Demographics

demographic
index
Female
99
Male
107
<24
100
25-34
114
35-44
96
45-54
92
55-64
101
65+
70
African American
77
Asian
93
Caucasian
100
Hispanic
118
demographic
index
Has Kids
95
No Kids
112
- $20k
93
$20k-40k
95
$40k-60k
97
$60k-80k
101
$80k-100k
107
$100k-125k
95
$125k +
110
No College
97
College
101
Adv. Degree
98

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Gillette Fusion Basket Affinity & Size

brand
basket affinity
Oral-B 7.9x
Febreze 7.7x
Crest 7.0x
Neutrogena 5.9x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
283

Where is Gillette Fusion Purchased?

channels
index
Beauty
69
Club
69
Dollar
67
Drug
413
Food
39
Gas & Convenience
2
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.4x
General Mills Fiber One 1.3x
Huggies 1.3x
Febreze 1.3x

How Did They Pay?

method
index
Cash
101
Credit
96
Debit
112
Food Stamps
26

When is Gillette Fusion Purchased?

day of week
Sun
18.5%
Mon
12.5%
Tue
11.4%
Wed
11.9%
Thu
11.8%
Fri
15.1%
Sat
18.9%
time of day
Morning
14.3%
Noon
16.2%
Afternoon
33.7%
Evening
28.5%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gillette Fusion consumers purchase?

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Why do Gillette Fusion consumers try new brands?

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Where do Gillette Fusion consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gillette Fusion Target Market

Arrow and target

Who actually buys Gillette Fusion? Do these consumers match the intended target market of Gillette Fusion?

Thought bubble

What motivates the target market to purchase Gillette Fusion?

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What other target market should Gillette Fusion look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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