We targeted panelists who purchase Gillette Fusion by using their receipt data, then surveyed these panelists to understand why they purchase Gillette Fusion.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Gillette Fusion item
It's really great for guys who wants a clean shave
I love that the Gillette Fusion has 5 blades. It provides my husband the closest shave.
My husbands favorite brand. He is in the military and needs to shave every day. This won't irritate his skin and last longer than any other brand
We have America's largest, and most representative consumer panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Gillette Fusion purchase. Collect data while the Gillette Fusion purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Gillette Fusion consumers stop purchasing Gillette Fusion items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 300,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.